National Program for Prevention and Eradication of Heart Attack (NPPEHA) is a not for profit study and prevention program on the cardiac health of Indian citizens and the national burden in terms of Non Communicable Diseases. Our aim is to eradicate heart attack from India and our conviction is that “if polio can be eradicated, then why not Heart Attack?”
At present, in every 10 seconds, 1 person is dying out of heart attack in India. India now has 60 million heart patients and by 2025 it will be 180 million as per a WHO study. Every day 900 youths under the age of 40 years are dying out of heart attack. Heart attack is the biggest widow maker of our nation.
India is the second most populous country in the world with over 1.3 billion people (May 2016), more than a sixth of the world's population. Already containing 17.5% of the world's population, India is projected to be the world's most populous country by 2022, surpassing China. India’s population is likely to reach1.6 billion by 2050. India’s population growth rate is 1.2%, ranking 94th in the world in 2013.
India has more than 50% of its population below the age of 25 and more than 65% below the age of 35. It is expected that, in 2020, the average age of an Indian will be 29 years. In our opinion, India can no more boast that it is the only country in the world that has the highest number of young population, unless we have them in good health and with good lifestyle habits. In every occasion, world’s leading economic thinkers are praising and drawing growth theories in economic development, stating its huge young population. But they never considered the health status of India’s young generation, which is going to boomerang the country’s development dreams to nightmares.
The current scenario is largely disappointing. We are fast becoming a country with more and more of unhealthy young citizens. Can you ask a youth to jump 30 times standing in one point and then speak to you without gasping for breath? The truth is, 1 out of 3 young people in India are having 25 year older heart than their age. If we don't control the wide abuse of addiction to tobacco and liquor with our young generation, India will be lost forever. Our education system is also faulty to some extent as it doesn’t promote the idea of healthy life and fitness among the (as well as to elders). Let us work together for a change; at least, we might be able to protect about 30 million babies from this trap, who’ll be starting their schooling by 2020.
NPPEHA aims to screen 60 million nationals across India in 3 phases, commencing from September 2016 to 2025. The free screening involves free medical camps to check serum lipid and sugar profile, blood pressure, pulse and bio metric index of every attendee. The data will then be entered and stored into a cloud based medical data base named "Heart of India" for studies and further follow-ups. 1St phase study will be over by December 2016 with a data of over 10000 people across India, which will further help us fine tune the programme for mass penetration and effectiveness in the following phases. Through NPPEHA, we’re also trying to bring about a massive change in the attitudes of families in terms of diet, health watch and fitness, the 3 mantras for prevention of heart conditions.
The NPPEHA programme is designed with consideration of India’s more than two thousand ethnic groups in which every major religion is represented with its distinct characteristics in lifestyle ranging from food to day to day living habits. They are divided into four major families of languages (Indo-European, Dravidian, Austroasiatic and Sino-Tibetan languages) as well as two language isolates (the Nihali language spoken in parts of Maharashtra and the Burushaski language spoken in parts of Jammu and Kashmir). So the complex communication and mass media tool made for the NPPEHA campaign has addressed all these vital issue for maximum effectiveness using world class behavioural psychology tools.
Further complexity is also addressed by the great variation that occurs across this population on social parameters such as income and education. The special education package on nutritional dietary is made with the calculation of all economic groups with a nationwide study on available nutritional food items and its prices. NPPEHA is a well-studied Prevention and eradication program for Heart Attack considering all these above factors.
We welcome you to be a part of NPPEHA. Join us as an individual member in the ‘You’re the cure’ program and to set your health parameters right and Heart Attack Proof. Then be an advocate to promote the cause to your family, friends and community. Join now.